written by Cortney Lassiter
The Influential Role in Marketing
Rihanna’s brand, Fenty Beauty, is a great example of companies using their biggest fans and influencers on various different platforms like Instagram to spread brand awareness. The influencer used above is Taija Kerr who has a following of over 105k on Instagram.
Most people have more power than they realize sitting right in the palm of their hand. No matter if you decide to actively use social media or use it to keep up to date on the latest news; you have most likely seen one of the latest methods used by PR teams of major corporations like the one shown above.
This relatively new form of marketing has completely changed the way organizations release new product campaigns! Before only credited media sources and journalist had control of what we consumed in advertising, but now social media places that ability in the hands of it’s user. Now more than ever companies are flocking to social media platforms to create brand pages that build a sense of community with its consumers by using hashtags, partnering with users who have large followings, and keeping a track of their platforms effectiveness (normally measured through KPIs and metrics). This kind of campaigning is a cost efficient and resoundingly more measurable in terms of success compared to TV and printed ads. While influential social media marketing does not wipe out those traditional communication channels it dose help spread awareness for what all a company has to offer to a wider audience quickly.
The influencer is a person who typically has a large following on one of the social media platforms, and if an organization feels like the influencer matches qualities of their desired persona or target audience the influencer becomes a paid affiliate.
This dynamic works out for both consumers and corporations alike. A bridge of community is extended when companies select influencers to promote their products it introduces potential consumers and potentially strengthens relationships with consumers who are fans of both the company and chosen party. By choosing the correct influencer marketers place relatable and targeted advertising in front of millions.
Consumers not only get a better knowledge of the organization but have a chance at becoming an influencer and partner up with brands that align with them.
While Fenty Beauty dose not have an online application feel free to click below to get started on your influencer journey using Sephora’s affiliate program: https://www.sephora.com/beauty/affiliates
Thee Roaming Rose 